Many countries have looked at tourism as a measure to promote development and economic progress. Their experiences show that tourism can have a string of other significant effects, among them social, cultural, physical and environmental impacts, as well as the potential to alleviate poverty.
These results to an increase in gross domestic product, consumption, employment, and exports, among others. Upgrading of infrastructure boosts the effects of tourism expansion and new taxes that are generated favourably affect revenue generation. Aside from being an essentially labor-intensive industry, tourism opens global linkages and transfer of multi-culture technology and information.
In the Philippines, records from the Department of Tourism (DoT) show that visitor arrivals in 2010 reached 3.5 million, an increase of 16.7 percent vis-à-vis the 2009 level. Out of this total inbound traffic, about 44 percent came from East Asian countries while 10 percent accounted for European tourists. On domestic tourism, 22.8 Filipinos travelled in 2009 with Metro Manila, Camarines Sur and Cebu as the three most sought-after destinations. During the same year, 10 percent of the total local labor force resulted from tourism-related employment.
This continuing growth reflects renewed confidence and interest by foreign and local travellers in the country coupled with a more focused and aggressive marketing campaign by the government. However, these figures still pale in comparison with our ASEAN neighbors, where Malaysia, Singapore and Thailand maintain their dominance as regional leaders.
As the Philippines attempts to strengthen its foothold in the global tourism spotlight, it is worthwhile to examine the strategies that need to be undertaken collectively by government, the private sector and the local communities to achieve optimal mutual benefits. A myriad of interlocking concerns need to be addressed in a sustainable manner: infrastructure capacity, accessibility and ease of transport, quality of facilities, availability of support services, safety and security, peace and order.
Amidst the growing influx of tourists, balikbayans, and overseas workers, Philippine tourism is well on its way to development in accordance with global standards, allowing it to compete actively for a larger share of the global tourism market. To support this development, the real estate sector has to take a more active part and invest more resources to fulfill its role as developer and provider of the facilities that will support tourism-related activities.
This is the guiding principle for the theme of the 20th National Convention of the Chamber of Real Estate & Builders’ Associations, Inc. (CREBA) to be held Oct. 6-7 at the Marriot Hotel Manila, Newport Complex, Pasay City, with the theme: “Tourists Today, Real Estate Investors Tomorrow.”
This major gathering of many of the best-known real estate and tourism players in the Philippines focuses on the synergy between tourism and real estate as effective twin engines of growth to rev up the Philippine economy. The property sector serves as the “facilities provider” supporting the national tourism development programs of the National Tourism Act of 2009. This brings to fore emerging global tourism concepts as embodied in the TIEZA Law, the entertainment cities, medical and wellness tourism and retirement havens for the world’s baby boomers, among others.
Regarded as the 2011 CREBA Tourism & Real Estate Congress, it shall provide the needed perspectives and tap into the unlimited opportunities of emerging and fast expanding markets. Local and foreign speakers have been lined up to deliver a comprehensive and balanced outlook of the opportunities the convention can offer.
Aside from the learning sessions, there will be an Investment and Exhibit Center for interested investors and buyers. It will highlight property development projects and government agencies to guide participants through the investment process, the first CREBA Founder Manny Serrano Golf Cup and daily fellowship programs featuring the Kundiman Chorale Competition for Chapters and the CREBA Gala and Recognition Night.
The DoT acknowledges CREBA’s dynamic initiatives in promoting tourism and providing an assembly for working relations among stakeholders from various industries. In an official endorsement, tourism partners and stakeholders were encouraged to explore the unique possibilities the convention could help bring about to their various associations and businesses.
As CREBA aims to scale up its assistance through its network of industry and professional associations and many of the top development companies in the country, it is expected to help market the distinct advantages of world-class Philippine tourism sites and facilities and vigorously find new markets and investors. With the pump-priming effects of real estate development affecting at least 65 industries and professions, it is envisioned that these initiatives will deliver high-impact and long-lasting effects to society
These results to an increase in gross domestic product, consumption, employment, and exports, among others. Upgrading of infrastructure boosts the effects of tourism expansion and new taxes that are generated favourably affect revenue generation. Aside from being an essentially labor-intensive industry, tourism opens global linkages and transfer of multi-culture technology and information.
In the Philippines, records from the Department of Tourism (DoT) show that visitor arrivals in 2010 reached 3.5 million, an increase of 16.7 percent vis-à-vis the 2009 level. Out of this total inbound traffic, about 44 percent came from East Asian countries while 10 percent accounted for European tourists. On domestic tourism, 22.8 Filipinos travelled in 2009 with Metro Manila, Camarines Sur and Cebu as the three most sought-after destinations. During the same year, 10 percent of the total local labor force resulted from tourism-related employment.
This continuing growth reflects renewed confidence and interest by foreign and local travellers in the country coupled with a more focused and aggressive marketing campaign by the government. However, these figures still pale in comparison with our ASEAN neighbors, where Malaysia, Singapore and Thailand maintain their dominance as regional leaders.
As the Philippines attempts to strengthen its foothold in the global tourism spotlight, it is worthwhile to examine the strategies that need to be undertaken collectively by government, the private sector and the local communities to achieve optimal mutual benefits. A myriad of interlocking concerns need to be addressed in a sustainable manner: infrastructure capacity, accessibility and ease of transport, quality of facilities, availability of support services, safety and security, peace and order.
Amidst the growing influx of tourists, balikbayans, and overseas workers, Philippine tourism is well on its way to development in accordance with global standards, allowing it to compete actively for a larger share of the global tourism market. To support this development, the real estate sector has to take a more active part and invest more resources to fulfill its role as developer and provider of the facilities that will support tourism-related activities.
This is the guiding principle for the theme of the 20th National Convention of the Chamber of Real Estate & Builders’ Associations, Inc. (CREBA) to be held Oct. 6-7 at the Marriot Hotel Manila, Newport Complex, Pasay City, with the theme: “Tourists Today, Real Estate Investors Tomorrow.”
This major gathering of many of the best-known real estate and tourism players in the Philippines focuses on the synergy between tourism and real estate as effective twin engines of growth to rev up the Philippine economy. The property sector serves as the “facilities provider” supporting the national tourism development programs of the National Tourism Act of 2009. This brings to fore emerging global tourism concepts as embodied in the TIEZA Law, the entertainment cities, medical and wellness tourism and retirement havens for the world’s baby boomers, among others.
Regarded as the 2011 CREBA Tourism & Real Estate Congress, it shall provide the needed perspectives and tap into the unlimited opportunities of emerging and fast expanding markets. Local and foreign speakers have been lined up to deliver a comprehensive and balanced outlook of the opportunities the convention can offer.
Aside from the learning sessions, there will be an Investment and Exhibit Center for interested investors and buyers. It will highlight property development projects and government agencies to guide participants through the investment process, the first CREBA Founder Manny Serrano Golf Cup and daily fellowship programs featuring the Kundiman Chorale Competition for Chapters and the CREBA Gala and Recognition Night.
The DoT acknowledges CREBA’s dynamic initiatives in promoting tourism and providing an assembly for working relations among stakeholders from various industries. In an official endorsement, tourism partners and stakeholders were encouraged to explore the unique possibilities the convention could help bring about to their various associations and businesses.
As CREBA aims to scale up its assistance through its network of industry and professional associations and many of the top development companies in the country, it is expected to help market the distinct advantages of world-class Philippine tourism sites and facilities and vigorously find new markets and investors. With the pump-priming effects of real estate development affecting at least 65 industries and professions, it is envisioned that these initiatives will deliver high-impact and long-lasting effects to society
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